Brand colours
The safest choice for a franchised dealer: your house colour with silver and white alongside. Customers recognise the marque before they see the logo.
Blue 288 C · Silver 877 C · White · Black
Brand colours · 50+ reuse cycles
Car dealerships
Showroom Decoration for Car Dealerships
The launch of a new model, the handover of the keys, the spring campaign on the used-car lot. Four moments, one set of decoration. In your brand colours, without a helium tank.
- Stays up for weeks in the showroom
- In your brand colours: 27 PMS shades
- Weatherproof, outdoors as well
- Built in 30 minutes by your own team
Inspiration
Four Moments in the Dealership
The same frames, different colours and trim. From podium to handover bay to the lot outside.
Model launch
The Reveal
Two columns mark the podium and keep the audience at a distance from the car. Afterwards they travel to the next branch, in the same colours.
Handover
Handing Over the Keys
The moment the customer reaches for their own phone. A permanent display beside the handover bay is in every photo, without anyone having to arrange it.
Handover
Dressed for the New Owner
A bow, a name plate, a chequered flag. The trim costs a few tenners and lasts for years. The cluster underneath is the same one every time.
Handover
At the Sales Desk
Signing the paperwork deserves to be a moment too. A compact display beside the desk works without blocking the space.
Used cars & campaigns
Car of the Week
Singling out one car on the used-car lot does more than ten stickers on the windscreen. Move the display each week to the car that needs to go.
Used cars & campaigns
Campaign on Display
A campaign does not have to sit in the showroom. Two columns with top balls turn a spot in the shopping centre into a corner of your own, and after the weekend they go back to the branch in the same box.
Electric & sustainable
Electric in the Spotlight
An arch above the EV corner in fresh colours. If you sell electric, decoration without helium and without waste is not a detail but part of the story.
The sums
The One Moment Your Customer Photographs Themselves
Your entire marketing budget is aimed at getting someone through the showroom door. And then the moment they voluntarily reach for their phone is often the only undecorated spot in the building.
The photo leaves the building, and your showroom goes with it
What happens
A handover gets photographed: by the customer, by their partner, sometimes by the salesperson for the dealership’s own social channels. That photo ends up in a group chat or on a timeline, and what is in it is up to you.
A permanent display beside the handover bay is in every photo. Not once, but with every car that leaves that year. That is not a campaign you have to schedule; it is scenery that is simply there.
One-off, not per handover
What it costs
A bunch of helium balloons per handover means ordering, arranging a tank, and remembering it in the morning. With two handovers in one day it starts again, and what is still floating at four o’clock no longer looks like it did at nine.
A balloon cluster costs from €297 once, lasts 50+ reuse cycles and carries a 5-year warranty on the frame. The trim (bow, name plate, chequered flag) you buy once and use again.
Colours
Four Palettes for the Showroom
Every colour is PMS-defined, so you can lay it next to your brand manual. For a second marque or a campaign week you swap the balls, not the frame.
Premium black
For premium marques and the handover bay. Black with silver reads as engineering and precision, and it never clashes with the paintwork beside it.
Black · Silver 877 C · White · Gold 871 C
Used-car campaign
High contrast, visible from the road. Meant for the outdoor lot and for the car that has to go this week, not for the showroom floor.
Red 485 C · Yellow 109 C · White · Orange 021 C
Electric
For the EV corner or a charging-hub opening. Fresh and light, and it sets the electric models apart from the rest of the floor without an extra sign.
Green 355 C · Lime 375 C · Turquoise 326 C · White
Benefits
Why Dealerships Choose PilaMania
Four reasons that count on the showroom floor and on the lot outside. Pick one to see it highlighted.
01 / 04
Every Branch Exactly the Same Colour
An importer prescribes what a launch looks like, and PMS is the standard for it. You lay our colour chart next to the brand manual and order the ball that matches. No approximation and no drift between orders. A second marque in the same showroom? Same frame, different balls.
- 27
- PMS colours to lay beside your brand manual
- 0
- colour drift between orders
- 1
- chart for every branch you run
From Showroom Floor to Used-Car Lot
Helium shrinks in the cold and blows away, which is why disposable decoration stops at the sliding door. PVC balls clip mechanically onto the frame and hold their shape between −20 °C and +60 °C. The same display that marks the podium on Monday stands beside the car of the week on Wednesday.
- −20 to +60 °C
- weatherproof, on the outdoor lot as well
- Weeks
- in place without topping up once
- 0
- helium, so nothing shrinks or escapes
Your Own Team, in Thirty Minutes
No helium tank to arrange, no external decorator to schedule. A salesperson or a technician puts the display up with the manual beside them, and between two handovers it simply stays where it is. That saves money, but above all it saves the arranging on the morning itself.
- 30 min
- for a column, without tools
- 15 min
- for a cluster
- 0
- external decorators or tank hire
Four Moments, One Investment
The launch, the handover, the spring campaign on the lot and the opening of the new workshop do not call for four separate orders. The frame lasts 50+ reuse cycles with a five-year warranty; what changes per moment is the colours and the trim. Afterwards everything goes back in the box instead of into the skip.
- 4
- moments from the same set
- 50+
- reuse cycles per display
- 5 years
- warranty on the frame
Helium or not
Why Selling Electric and Handing Out Helium Do Not Mix
A customer who has just bought an EV goes home with a balloon that is in the bin tomorrow. People notice, and it is avoidable.
Helium decoration per moment
Every handover, every campaign and every launch ordered again and thrown away again.
- Visibly limp after 12‑24 hours, an afternoon handover already sags
- Arranging, filling and returning a helium tank
- Helium is non-renewable and also needed for MRI scanners
- Barely usable outdoors: shrinks in the cold, blows away
- Colour varies per order, branches end up looking different
- Jars with the sustainability story you tell beside the EV
The PilaMania system
One set that serves the showroom, the outdoor lot and the handover bay for years.
- From €297 once per display
- No helium, no tank, no morning ritual
- Stays up for weeks without topping up
- Weatherproof from −20 °C to +60 °C, outdoors as well
- PMS colours: every branch looks exactly the same
- 50+ reuse cycles, 5-year warranty, zero waste per event
Recommended
Most Chosen in the Dealership
Three displays that do the most work in the showroom and on the lot.
Balloons pull, the sign tells
Balloon pavement sign
On the showroom floor during a campaign, or outside next to the handover bay. You swap the panel yourself, so the same stand carries a different offer next month.
- Height 210 cm
- Swappable panel
- Set up in about 10 minutes
- Indoors and outdoors
from€217
Two brand colours, one walk-through
Balloon arch
Over the showroom door at an opening weekend, or over the car itself at a reveal. Two colours facing each other put your brand down without a single letter of text.
- Walk-through height 200 to 280 cm
- Walk-through width 150 to 300 cm
- Set up in 10 to 20 minutes, two people
- Wind force 6 as standard
from€997
Printed on four sides, readable from a distance
Balloon pavement sign with pole cover
The same stand, but the pole gets a printed sleeve. On the lot it marks the used car corner, and you change the sleeve with the season.
- Everything in the pavement sign, plus
- Printable on four sides
- Your own colour and wording
- Moved to another car in seconds
from€247
From franchised dealer to workshop
Who in the Motor Trade Puts This Up?
A dealership is not one thing. A franchised dealer has a brand manual, a used-car trader has an outdoor lot, and the workshop has entirely different moments.
Franchised dealers
The brand manual decides the colour
Importers often prescribe exactly what a launch looks like. PMS codes are the standard there. You lay our colour chart next to the manual and order the ball that matches.
Used-car traders
The lot outside is the shop window
On a lot with eighty cars nothing stands out. One display beside the car of the week does more than stickers on the windscreen, and next week you move it to another car.
EV & new marques
Your story has to hold up down to the decoration
Selling electric means selling a story about consumption and waste. A helium balloon that is in the bin the next day undermines that story exactly when the customer is paying most attention.
Handover specialists
Two handovers in one morning
At larger dealerships the handover bay is busy all day. Decoration that stays put between two customers saves setting up each time, and the second customer gets the same picture as the first.
Leasing & fleet
A fleet arrives all at once
When a fleet is delivered, ten cars are lined up and the customer arrives with a delegation. That is a company occasion, not an administrative step, and it gets photographed for the staff magazine.
Workshop & after-sales
A new workshop opening counts too
A refitted workshop, a new charging hub, an open day for existing customers: after-sales has moments of its own. The same set, different colours, no new budget.
Trim
From Plain Display to Handover Photo
The frame and the balls stay put. What turns the display into a handover photo is a handful of separate parts that clip on in seconds.
How Do You Choose Decoration for a Dealership?
Why does balloon decoration work in a showroom?
A showroom is designed to make the car the only focal point: neutral floor, clean ceiling, little colour. That works, but it also makes every moment look the same. Decoration does two things in that environment. It marks where something is happening (the podium, the campaign car, the handover bay) and it gives an emotional signal that the rest of the space deliberately withholds. Balloons trigger a festive association in almost everyone, and in an otherwise clinical setting that contrast stands out. Do choose colours that sit well with the paintwork: black, silver and white never clash, bright colours on the showroom floor usually do.
What makes a good display at a handover?
Keep it compact and permanent. A cluster or a slim column beside the handover bay blocks nothing, is always ready and appears in every photo. Choose black and silver or your brand colour, so the car stays the subject and the decoration is the frame. The personal layer lives in the trim, not in the display: a bow, a plate reading ‘new owner’, perhaps the customer’s name. Those parts clip on in a minute and come off afterwards, so the same display is ready for the next customer an hour later. That way you order nothing and arrange nothing per handover.
How do you make used cars stand out on the lot?
On a lot with dozens of cars the problem is not visibility but selection: everything is equally visible, so nothing stands out. One display beside one car solves that. Use high contrast (red with yellow or orange reads from the road, subtle shades disappear against the tarmac) and move the display each week to the car that has to go. A top sign with a short message does the rest. Outdoors the requirements differ from indoors: PVC balls are UV-resistant and hold their shape between −20 °C and +60 °C, and the X-base stands firmly on level ground. On a windy site, weight the base down further.
Why do EV dealers choose helium-free decoration?
Selling electric means selling a story about consumption, lifespan and waste. The customer tests that story against everything they see, including the balloon they are handed. Helium is a non-renewable resource that is also needed for MRI scanners, scientific research and spaceflight, and a helium balloon is waste after a day. A reusable system removes that contradiction: no gas, 50+ reuse cycles, and afterwards everything goes back in the box instead of into the skip. For companies that report on sustainability it is a line you can substantiate rather than explain away.
Frequently Asked Questions
Questions from Dealerships
Yes. There are 27 PMS colours available. PMS is the international colour standard that virtually every brand manual uses, so you can lay the code from the importer’s manual next to our colour chart. Selling two marques? Then you use the same frame and swap only the balls.
As long as you like. There is no gas in the balls. They clip mechanically onto the frame, so nothing can escape. A display you put up at a launch looks exactly the same weeks later. For long-running displays we advise a monthly visual check.
Yes. The PVC balls are UV-resistant and weatherproof from −20 °C to +60 °C. They do not fade in the sun and do not shrink in frost, precisely where helium does struggle. Put the X-base on level ground; on a windy site you can weight the base down further.
A balloon column takes about 30 minutes, a cluster a quarter of an hour. No helium tank, no specialist tools, no external decorator. A manual is included and there is an instruction video. For a launch with two columns and an arch, two people are comfortably done within the hour.
Especially then. Every branch uses the same frame system and the same PMS colours, so a launch looks the same in Manchester as in Bristol. The sets fit standard removal boxes and travel with your regular logistics. Submit a request describing your branch structure and the partner in your region will come back with a proposal.
A balloon column costs from €297 once. Whether that pays off depends on how often you buy decoration now: per handover, per campaign or per launch. Put your own volumes next to the one-off investment. The footprint calculator works out cost and waste over five years for you.
That depends entirely on the colour choice. Bright colours on a showroom floor do clash with a premium marque. Black with silver, or your brand colour with white, does not. That reads as engineering rather than as a children’s party. Our PVC balls also have a smooth, glossy surface that sits closer to car paint than to latex.
The balls are made of sturdy, latex-free PVC and are fixed to the frame, they do not burst and leave no residue. The display stands on its own X-base and does not touch the car. When placing it, keep the same clearance you would keep for any free-standing object in the showroom.
Ready for the Next Handover?
Build your display in brand colours, work out what reuse saves, or let a partner think along with you.
Design in brand colours
Build the display and see the result straight away in 3D.
Calculate your payback
See in 30 seconds what reusable decoration saves in cost and waste.
No-obligation proposal
Our partners advise on layout, colours and delivery.
Looking further
The showroom is one floor. The system is wider.
Theme
Retail, all year round
From spring campaign to Black Friday, in your own house colours.
View retail decoration PricesWhat it costs
Recommended prices per part, without the detour of a quote.
View the price list SystemHow the click system works
Why a column stands in 30 minutes and comes apart without tools.
See the system